Professional Swiss
Email Sending Solution
KünzlerBachmann Directmarketing AG
- Most secure shipping solution for sensitive data (XCRYPTO)
- Full marketing automation and integration
- Connection to any infrastructure (CRM)
Additional services
- Detailed profiling of your customers with KünzlerBachmann data
- Full support for your e-mail web marketing projects
The customer is the focus
Customer
Requirements/expectations newsletter tool
- Responsive design
- Multilingualism
- AB-Testing
- Detailed reporting (open rates, click rates ...)
- Content-Blocks can be copied and moved -> modular
- Content and thus also newsletters adaptable to different target groups
- Target group definition, personas profiles
- AI functionality
- Individual salutation (also in subject line)
- Simple data maintenance
- Automatic for unsubscribes and invalid addresses
- Event cycles
- Rights/roles for different users
- Scheduling newsletter dispatch
- Possibilities of CRM interfaces and API
- Data security, encryption
- GDPR Ready
XCAMPAIGN Trusted partner
Certified mass emailer
CSA – ECO – DDV – ISO 27001
Over 2 billion
Certified, emails sent per year
Up to 10 million
Certified, emails sent per day
Annual security assessments
ISO / FINMA
Reference customers
Powerful technology for professional email marketing
Complete solution for email marketing
High safety requirement
In XCAMPAIGN we place the highest priority on security, which we also have tested annually with security assessments by renowned, international companies. With our XCRYPTO service you can use the highest possible data encryption technology.
No dependence
XCAMPAIGN was designed so that each customer can work 100% independently at any time and bring in and build up their own in-house expertise.
Personal support
Our telephone support team prioritizes your concerns and you have your own personal contact for support requests. As a service, customer-specific requests can also be implemented.
Multilingual shipping
Define your promotional mailings in multiple different languages, based on your customers' language profiles. Recipients receive emails in the language they have saved in the profile.
Certified partner network
We have a broad strategy, integration and service partner network that we make available to our customers.
SMS dispatch
XCAMPAIGN is ready to send a large number of SMS messages at a favorable price. Only carefully selected SMS providers are used.
Targeting and Prioritization
Automatic profiling of address data based to recipient responses
Individual newsletter personalisation
Paragraph prioritization based on customer affinities
Individual newsletter personalisation
Paragraph exclusion due to customer affinities
Professional Templates for Mailshots
The content you send using the templates we create will be correctly displayed to your readers.
- professional look of emails
- responsive design
- optimization for opening in common mail clients
- various themes and assemblies of design and text blocks easily customizable
- intuitive content editing
Template Library for different industries and opportunities available to everyone.
Custom client templates created by our designers according to specific customer needs.
Use of Artificial Intelligence
AI-Driven Text Generation
- Compelling subject line and interesting content created by AI
- Saves time and boosts creativity
AI-Generate Images
- Describe the image, add parameters and let yourself be surprised
- Gallery of designs for inspiration, including the exact description used as a specification for the AI
AI-Translations
- Automatically translate the mailshot content
- Reduces the manual effort required for translation
- Maintains brand voice and tone across different languages
Further XCAMPAIGN Options
App-Store
A library of applications to extend the functionality of the XCAMPAIGN client account.
Xcase
System for entering requests and comments on functionality by the XCAMPAIGN users.
Voucher Server
Sending personalized voucher codes with any type of mailshot. Generate or import your own vouchers using the voucher server.
On-line Form Designer
A tool for creating professional online forms for various occasions.
Newsletter management
Newsletter management tools allowing subscribers to customize the frequency of newsletter subscriptions and the types of content they receive. Targeted newsletters based on recipients' preferences and behavior.
Onboarding
Seamless online setup of a new account through collaboration between XCAMPAIGN team member and new customer allowing maximum use of the platform from the start.
Marketing Automation
Marketing Automation
Website reactions or purchases made online provide additional information on buying behavior, consumption habits and generated sales, which further differentiate the customer profile.
Automatic mailings based on predefined mailing routes
Automatic e-mailings based on CRM triggers
Automated digital process controlled by CRM
Interfaces / External DBs
XCRYPTO – Security for sensitive data
Data security has been the foundation of KünzlerBachmann Directmarketing for over 65 years. You also benefit from this with the integration of XCRYPTO - an external encryption unit. This means that your sensitive data is always protected.
INCREASED SECURITY LEVEL
You use the full power of XCAMPAIGN without definitely transferring your data. The encryption ensures that at no time people without authorization can view your sensitive data. If desired, you can also define that decryption of the data is only possible in your own company network.
Your advantages:
- All data you designate as "sensitive" is stored in encrypted form.
- Encryption takes place within the external unit XCRYPTO, which is operated separately from XCAMPAIGN.
- Data held in XCAMPAIGN is unreadable without XCRYPTO and cannot be decrypted.
- You can control or stop the operation of XCYRYPTO at any time.
Always in the foreground – the security of your data
- State of the art high security data center and infrastructure as used by banks and insurance companies.
- Round-the-clock system monitoring and control, daily backup of all data, firewall security
- ISO 27001 certified server hosting
- Annual security audit by specialized auditing company
- Tracking and monitoring of changes in security settings
- As a member of ECO and CSA compliance with all data security standards guaranteed
- Tracking of all logins to your account (including support staff logins)
- Access restriction by certificate or IP address possible
- Access restriction to individual weekdays possible
- No storage of user passwords in our database
- The whole application works with https protocol
- Protection of logins against brute force attacks
- User roles: Users are assigned specific roles (client manager, layout manager, etc.)
- XCRYPTO service option: complete encryption of your data in Switzerland
API for Data Exchange
Synchronization of data between XCAMPAIGN and external applications (e.g. CRM) without using a GUI.
Interface Used: REST-API (XML,JSON) or Data Exchange (XML)
API Options
- sending requests to XCAMPAIGN (create a new profile, manage a target group, create or release mailshots, upload images to the gallery, etc.)
- display data stored in XCAMPAIGN (recipient data, mailshot statistics, etc.)
Secure access to data according to client requirements
- Access to data only from defined IP addresses/ranges.
- Only selected user allowed to change settings.
- Automatic signature of sent XML queries using a private key.
Complete solution for email marketing
Four management sections:
- Address management
- Target group management
- Mailing management
- Reports / Statistics / KPIs
Questions and Answers
Thank you for your attention
Ronny Grob
TEAM LEAD PRODUCT MANAGEMENT XCAMPAIGN
Tel: +41 (0)44 872 34 89
r.grob@kbdirect.ch
Enrique Núñez
HEAD of XCAMPAIGN & E-MAIL-MARKETING
Tel: +41 (0)44 872 34 91
e.nunez@kbdirect.ch
KünzlerBachmann Directmarketing AG
Haldenstrasse 16A
CH-8306 Brüttisellen
www.kbdirect.ch
www.xcampaign.info